The Ask
Create a "Bold, disruptive and scalable" Halloween campaign that inspires millennials to drink Budweiser during the slow sales month of October
Insight
Millennials love to live at the top level of freedom and self-expression but hold back without their friends' engagement.
The Big idea
Budweiser is a beer unlike any other because of its brewing process just like Halloween is a night like no other.
Tagline
"Own The Night Bud"
