The Ask

Create a new campaigns for any choice of brand. Create more sales for the brand in a way that is completely new.

The Ideas

Instead of focusing on just a music artist or athlete individually and make a "Cross over." 

"Back 2 Scratch" - Showcase incredible feats of overcoming circumstances. Show how the new Beats headphones have become even better than the original.

"Rewrite the game" - Show record breaking stats that coincide with great achievements of players and musicians.





Using Format